BC Family Locations


Benno's Concessions is a family-owned-and-operated food & beverage concessions company offering quality customer service at various events held at Wisconsin State Fair Park, including Harvest Fair, and of course, the 11-day Wisconsin State Fair.

Benno's Concessions was founded in 1985 by Benno Weigel, formerly of Benno's Bar in West Allis. Since then, the company has grown to include 160 employees at its peak each summer.


After you've stopped by The Micro, visit us at any one of our family of locations. To find out more information about the BC family and business, visit us at www.bennosconcessions.com

Camp Amber

Camp Amber is a fun hideaway in the Associated Bank Amphitheater. Nestled among little shops, lots of seating, and fun entertainment, this place is the perfect pit stop. Take your tastebuds around the country without leaving the Fair. Camp Amber is your new desitination for a campy feel, out-of-state craft beer, bar games, and relaxation! Your Staycation is waiting.


Leinie Lodge

Leinie Lodge

Leinie Lodge

The Leinie Lodge is located in the heart of Wisconsin State Fair Park, on the corner of Central Mall & Benno's Micro Alley (named after Benno himself).

Formerly "the big blue stand" known as Benno's on the Mall, Benno's Leinie Lodge received a complete exterior overhaul in 2012. You can still get our delicious burgers, all-beef hot dogs, and genuine Wisconsin Brats -- all on pretzel buns -- plus Coca-Cola and Miller-Coors standards.

Looking for a complete selection of Leinenkugel flavors? You'll find them all on the north side of the Lodge at the Patio Bar. Just look for the exterior bar buildout under the big awning.

The Micro @ Products Pavilion

The Micro @ Products Pavilion

Can't get enough Micro? Neither can we. Get your Micro fix inside the Wisconsin Products Pavilion. This satellite location carries a smaller selection of Wisconsin craft beers, along with soda, water, and juice. Don't worry - you can still win that coveted keg killer shirt while you're away from our main pavilion. 


Wineberry Bar + Lounge


Wineberry is a secret little wine bar and lounge pavilion located on the North End of the Associated Bank Amphitheater (formerly the Bank Mutual Amphitheater). Featuring flavors of wine-by-the-glass from [mostly] Wisconsin vineyards, sangria, and a plate of pairings (cheese, sausage, fruit, crackers, and chocolate) in a chic, lounge-y setting.